RAM 2050 Sponsored Studio

Fall 2023, Junior Interior Design Final

Full Spatial Walkthrough video at the bottom :)

*Interiors and Architecture modeled in Revit and rendered in Enscape*

Prompt: What will Ram look like in 2050, and how will the brand serve their customers in new ways while simultaneously serving the planet?

Location: Atacama Desert, Chile

Bonus Task: Overlanding

CONCEPT

Oasis is an off-grid, self sustaining wellness retreat where users can be immersed in an inspiring and innovative one of a kind space.

Using Solar energy, Geothermal heating properties, Hydroponic Farming, and Fog Water collection, users can interact with this wellness focused space in a multitude of ways.

To combat the harsh climate, the main building is crafted with cement where vehicles are able to park on the roof for charging and water connection. Inside, the building consists of 3 main spaces including the lobby/bar lounge, hydroponic garden and private spa restrooms.

Factors such as housing crisis, remote working, carbon emissons etc. will be driving humans to look for new ways of living life to the fullest.

The Atacama Desert is one of the driest deserts in the world, with extreme climates making the area impractical to inhabit. Besides these challenges, the desert features unique topography making it a one of a kind destination with a landscape similar to Mars.

Overlanding is the activity where humans use their vehicles as homes, where their destination is a new begining. Overlanders are strong, inspiring people who represent the Ram brand. The Oasis makes it possible for users to travel for extended periods of time with self-sustaining elements.

Wellness Pods

The Wellness Pods are made entirely of copper, a natural metal with properties that benefit human health and immunity.

The three Pods encase different wellness activites, Hot Yoga guided by AI, Deep Tissue Massage, and Sand Bath Red Light therapy. The Pods are surrounded by water collected from Fog Nets nestled in the mountains. This water is circulated and filtered underground to sustain the users and the garden.